AUTHORIZED DEALER PROGRAM
WHAT IS THE HERRERO AUTHORIZED DEALER PROGRAM?
The HERRERO Authorized Dealer program is a chance for retailers and their customers to tap directly into HERRERO's extensive marketing resources. If a retailer meets the requirements of the Authorized Dealer program (see below), they are entitled to leads in their marketing area that have been generated by HERRERO marketing.
HERRERO uses a variety of strategies to obtain quality leads, from advertising to public relations to promotions. Dealers will receive the lead contact information immediately after the lead has requested information from HERRERO. If the dealer requirements are met and maintained, dealers will also be added to HERRERO's website, where to buy section.
Each dealer may choose from one of three Authorized Dealer Programs.
- Sales Rep.: Dealers Promote and represent the brand with basic infrastructure.
- Authorized Dealer: Dealers with showroom stablished and good operation capacity to manage a market area.
- Regional Distributor: Dealers with Stablished Showroom and optimized infrastructure to receive high demand.
WHAT IS THE HERRERO DISPLAYING DEALER PROGRAM?
The HERRERO Displaying Dealer Program represents the top tier of Authorized Dealers. These retailers have full-size display doors on the showroom floor and have reported the specific door designs to HERRERO through their account at the secure Authorized Dealer Tools web site. Further, images of the doors on display are shown along with the dealer’s listing at Where to Buy. This elevated listing has proven to drive more traffic and sales opportunities to the dealer’s location.
Displaying Dealers are featured with elevated positioning in the markets they serve vs. non-Displaying Dealers. For an example of how this is presented in your market area, see examples at Where to Buy.
WHAT ARE THE REQUIREMENTS FOR BECOMING A HERRERO AUTHORIZED DEALER?
By signing up as a HERRERO Authorized Dealer, you will receive information on HERRERO's special offers, products and services.
There are four requirements to being an HERRERO Authorized Dealer. Completely fulfilling these requirements will also go a long way to guaranteeing successful HERRERO sales.
Each HERRERO Authorized Dealer must make its staff available to a HERRERO Representative for regular training. At a minimum of 2 times per year, these trainings are necessary to maintain door representatives that are expert and consistent in their knowledge of HERRERO doors.
2) DISPLAYS AND SALES TOOLS
HERRERO Authorized Dealers must prominently and effectively display three or more current and undamaged HERRERO doors that are representative of current steel door trends. An exception may be made--at the sole discretion of a HERRERO Regional Manager--if the dealer sells exclusively to builders and has no other doors on display.
In order to best convey HERRERO door construction, each Authorized Dealer must also display three or more corner samples of various current HERRERO products.
HERRERO Authorized Dealers must successfully service the leads HERRERO distributes. Successful service is evaluated by the following elements:
- "HERRERO" or "HERRERO Authorized Dealer" signage or banners must be prominently displayed.
- Level 2 dealers must accommodate consumers by providing installation services or maintaining a current list of competent installers in their area.
4) SALES LEAD FOLLOW UP
HERRERO Authorized Dealers must provide prompt service to the consumer and trade leads that HERRERO provides. Each lead selects the specific Authorized Dealer they want to hear back from. HERRERO does not mass distribute sales leads to multiple dealers. Therefore each lead an Authorized Dealer receives is expecting to hear back from that specific company. Lack of prompt service will reflect poorly on both HERRERO and the Authorized Dealer.
HOW DO I REGISTER?
If you are interested in becoming a HERRERO Authorized Dealer, fill out and submit the form below. A HERRERO sales representative will contact you to discuss your application.